Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if

What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluat

The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. C

In the modern world, solid and liquid waste deposits are mounting due to increasing populations and wealth. Businesses are therefore being put under pressure to

This book is designed to familiarise readers with a wide range of managerial issues faced by modern advertising strategies in planning, implementing, and contro