Why Malaysian Consumers Prefer Online Purchases

Download or read book Why Malaysian Consumers Prefer Online Purchases written by Jun Yew Goh and published by Independently Published. This book was released on 2024-05-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph is the culmination of a study done to examine the online purchase intention of Malaysian consumers by investigating the pull and push factors as well as age as a moderating factor. This research addresses a gap in existing literature about factors affecting online purchase intention related to e-commerce usage among consumers in Malaysia. It is hoped that Malaysian businesses will find this study useful and help to enhance their e-commerce operations. Similarly, through this study, Malaysian consumers may recognise the factors which determine online purchase intention and be encouraged to shop online. About the author: Jun Yew GOH is a researcher who researches in topics on Business and Commerce.