User Generated Branding
| Author | : Ulrike Arnhold |
| Publisher | : Gabler Verlag |
| Total Pages | : 451 |
| Release | : 2010-07-15 |
| ISBN-10 | : 3834923249 |
| ISBN-13 | : 9783834923240 |
| Rating | : 4/5 (49 Downloads) |
Book Synopsis User Generated Branding by : Ulrike Arnhold
Download or read book User Generated Branding written by Ulrike Arnhold and published by Gabler Verlag. This book was released on 2010-07-15 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.
