A leading marketer breaks down the barriers between traditional and digital media, offering timeless principles for customer engagement

The summary of Twitter Is Not A Strategy – Rediscovering the Art of Brand Marketing presented here include a short review of the book at the start followed by

Named one of "10 Must-Read Career and Leadership Books For 2022" by Forbes The ultimate guide to the essentials of strategy and management, from one of the worl

You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but m