The Zen of Fundraising

Download or read book The Zen of Fundraising written by Ken Burnett and published by John Wiley & Sons. This book was released on 2011-01-13 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters—what fundraisers everywhere need to know—there would be only a small number of true gems deserving of the description, “nuggets of information.” Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 89 such nuggets which he presents here as The Zen of Fundraising, a fun read, one-of-a-kind look into what makes donors tick and–more importantly–what makes them give.