The Two Step Flow Hypothesis of Mass Communication: a Reformulation Using Cognitive Dissonance Theory
Author | : Gary Irwin Schulman |
Publisher | : |
Total Pages | : 230 |
Release | : 1964 |
ISBN-10 | : STANFORD:36105020028564 |
ISBN-13 | : |
Rating | : 4/5 (64 Downloads) |
Book Synopsis The Two Step Flow Hypothesis of Mass Communication: a Reformulation Using Cognitive Dissonance Theory by : Gary Irwin Schulman
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