Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers The Seven Keys to Managing Strategic Acc

"With limited resources and increasing competition, managing strategic accounts requires a focused strategy, plan, and process. Developed collaboratively with w

Super Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertising’s arguably most vital discipline, that has been writt

Key account management is a natural development of customer focus and relationship marketing in business-to-business markets. It offers critical benefits and op

Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management