The Power of Metaphor
| Author | : Mark Jordan Landau |
| Publisher | : American Psychological Association (APA) |
| Total Pages | : 301 |
| Release | : 2014 |
| ISBN-10 | : 1433815796 |
| ISBN-13 | : 9781433815799 |
| Rating | : 4/5 (96 Downloads) |
Book Synopsis The Power of Metaphor by : Mark Jordan Landau
Download or read book The Power of Metaphor written by Mark Jordan Landau and published by American Psychological Association (APA). This book was released on 2014 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the possibility that metaphor is a cognitive tool that people routinely use to understand abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness).
