The Only Book You Will Ever Need on Branding

Download or read book The Only Book You Will Ever Need on Branding written by Michiel Maandag and published by Robinson. This book was released on 2015-12-17 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling? In The Only Book You Will Ever Need on Branding you'll find out everything you need to know - fast. Using quirky illustrations to make its point you'll discover how to fast forward the success of your brand in a couple of hours. You'll Grasp the key concepts of branding, learn how to improve your existing brand and find out what other start-up books don't tell you