"Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary
Indispensable summaries of the best marketing books of our time Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of
This book focuses on today's most successful online marketers, with up-to-date information and advice on current online marketing trends. It includes 25 intervi
The radio industry is on a collision course with its future. What's the best way to market our stations - and the industry itself as new opportunities and chall
Insightful and easy-to-read summaries of fifteen great books. There are dozens of leadership and career books published every year, each promising a different p