The Marketer's Visual Tool Kit
| Author | : Terry Richey |
| Publisher | : AMACOM/American Management Association |
| Total Pages | : 152 |
| Release | : 1994 |
| ISBN-10 | : 0814402135 |
| ISBN-13 | : 9780814402139 |
| Rating | : 4/5 (35 Downloads) |
Book Synopsis The Marketer's Visual Tool Kit by : Terry Richey
Download or read book The Marketer's Visual Tool Kit written by Terry Richey and published by AMACOM/American Management Association. This book was released on 1994 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: In marketing, as in life, a picture is easily worth a thousand words. Packed with illustrations, this book features charts, graphs and models that can be used to: select target markets; cultivate marketing innovation and creativity; position products or markets; analyze budgets and set prices; forecast opportunities; create a winning strategy; enhance teamwork and build consensus.
