The Language of Branding
| Author | : Dawn Lerman |
| Publisher | : |
| Total Pages | : 160 |
| Release | : 2017-03-31 |
| ISBN-10 | : 0415899990 |
| ISBN-13 | : 9780415899994 |
| Rating | : 4/5 (90 Downloads) |
Book Synopsis The Language of Branding by : Dawn Lerman
Download or read book The Language of Branding written by Dawn Lerman and published by . This book was released on 2017-03-31 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acknowledgements -- Why brand language matters -- Brand language fundamentals -- The brand story -- The brand language brief -- The language of brand names -- The language of advertising claims -- The language of packaging -- The language of online and offline customer-brand interactions -- Brand language and brand management -- Glossary -- Index
