Interactive and Direct Marketing Guide

Download or read book Interactive and Direct Marketing Guide written by Graeme McCorkell and published by . This book was released on 2002 with total page 2517 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Interactive and Direct Marketing Guide' embraces the entire spectrum of direct and interactive marketing. With contributions from 37 leading practitioners, each an expert in their own field, the Guide is divided into ten sections across three volumes: Planning, Implementing and Measuring; Customer Management Tools and Technologies; Understanding your Customer Information; Communications Media; Acquiring Customers; Managing and Retaining Customers; Designing your Communications; Production and Fulfilment; Legal, Decent and Honest; Useful Information.