The Definitive Guide to Direct and Interactive Marketing
| Author | : Merlin Stone |
| Publisher | : Pearson Education |
| Total Pages | : 424 |
| Release | : 2003 |
| ISBN-10 | : 0273675206 |
| ISBN-13 | : 9780273675204 |
| Rating | : 4/5 (06 Downloads) |
Book Synopsis The Definitive Guide to Direct and Interactive Marketing by : Merlin Stone
Download or read book The Definitive Guide to Direct and Interactive Marketing written by Merlin Stone and published by Pearson Education. This book was released on 2003 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bad direct marketing, also known as junk mail, is a waste of money and it annoys nearly everybody. Good direct marketing on the other hand is the best and most cost-effective way of targeting, winning and retaining new customers. This volume shows how to be discerning.
