This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers adv

"This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers ad

This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers adv

This book deals with three main aspects of the history of Indian business: The relationship between business and politics, the position of merchants and busines

European traders first appeared in India at the end of the fifteenth century and began exporting goods to Europe as well as to other parts of Asia. In a detaile