The Change Function
| Author | : Pip Coburn |
| Publisher | : Penguin |
| Total Pages | : 252 |
| Release | : 2006 |
| ISBN-10 | : 1591841321 |
| ISBN-13 | : 9781591841326 |
| Rating | : 4/5 (21 Downloads) |
Book Synopsis The Change Function by : Pip Coburn
Download or read book The Change Function written by Pip Coburn and published by Penguin. This book was released on 2006 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: An irreverent analysis of the factors that shape the successes and failures of various technological innovations explains the importance of understanding a consumer market's fear of change, discussing the patterns that have marked the rollouts of computer, cell phone, and other technologies. 25,000 first printing.
