The Age of Engage

Download or read book The Age of Engage written by Denise Shiffman and published by Hunt Street Press. This book was released on 2008 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're a marketer, communications expert, CEO, or business owner, you face the daunting challenge of marketing with your customers, not to them. In this book, Denise Shiffman lays out a blueprint for how you can create persuasive value so that your products stand out, build trust by reshaping audience interactions, expand social currency and extend your sphere of influence, and deploy new marketing vehicles to capture the hearts, minds, and wallets of your customers.--[book cover].