Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other tex

It has become a widely-recognized fact that entrepreneurs and information technology have become the backbone of the world economy. The increasing penetration o

The focus of this book is on technology ventures — how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to la

This book charts the experiences, pitfalls and knowledge behind leading scientific ideas to successful startups. Written by one of Switzerland's top serial entr

This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and