Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
| Author | : Arch G. Woodside |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 389 |
| Release | : 2016-01-08 |
| ISBN-10 | : 9781785602160 |
| ISBN-13 | : 1785602160 |
| Rating | : 4/5 (60 Downloads) |
Book Synopsis Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) by : Arch G. Woodside
Download or read book Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2016-01-08 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell.
