Stop Competing on Price

Download or read book Stop Competing on Price written by David Gómez and published by Bien Pensado. This book was released on 2017-03-10 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop Competing on Price is a differentiation manual to sell with dignity at fair prices. To extract the value your business generates. Many companies don't differentiate; and even if they do, fail at communicating it effectively. When a client doesn't perceive a difference, will decide based on price. In this book you will learn how to design and communicate your difference to stop competing on price. This is a book about differentiation. On how to transform an average business into a remarkable one. The problem is not to have a higher price, but not helping the client understand why. Don't be afraid of your competitors' price, but not being able to explain yours.