Sport Management

Download or read book Sport Management written by Karen Bill and published by Learning Matters. This book was released on 2009-04-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a core text for all those on Sport Management and Sports Studies courses. It examines both traditional business elements and the new functional areas of management in sport. Key chapters on marketing, finance, entrepreneurship, and event management are included, and the book as a whole provides a critical understanding of the complex and dynamic relationship between sport, business and management. The reader is supported through accessible theoretical explanation, real-life examples and case studies, learning activities and guidance on further study.