Special Interest Magazine Publishers' Digital Strategies for Reader Engagement

Download or read book Special Interest Magazine Publishers' Digital Strategies for Reader Engagement written by Patricia Axford and published by . This book was released on 2018 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This research study is intended to examine the strategies that special interest magazine publishers are utilizing to develop engaging reader experiences. In addition, the role of reader input in the curation and creation of interactive content for these publications is also investigated. Published research has indicated that reader interest in specific topics increases the likelihood of engagement with the publication, resulting in prolonged readership. Furthermore, studies suggest that interactivity has a positive effect on entertainment value, visual appeal, service excellence, and a return on investment with regard to readers. Digital technologies enable publishers to provide readers with bundled offerings with the printed edition together with tablet edition and enhanced content. In addition, it is recognized that although publishers can benefit from information gathered from data tracking of their readers’ behavior, based on the extensive review of the literature, no found research investigated the specific tools or strategies that special interest magazine publishers are using to increase readership and engagement in digital platforms. Using a cross-sectional survey methodology, this study defined the specific tools and strategies that are being used by special interest magazine publishers in order to serve and expand their readership."--Abstract.