Running the Digital Branch

Download or read book Running the Digital Branch written by David Lee King and published by American Library Association. This book was released on 2012 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Library Technology Reports (vol.48, no.6) "Running the Digital Branch: Guidelines for Operating the Library Website" by David Lee King describes how Topeka & Shawnee County Public Library has operated its website as a digital branch for over four years. The website was designed in 2011, which provided a great opportunity to make improvements. This issue discusses the changes and tweaks that were made to the digital branch, especially during the redesign process. This issue also discusses how customers are using blog content and the role of library teams, meetings, and goals in running the digital branch. Statistics and analytics are examined and reasons for using analytics are provided. The issue also discusses social media best practices for a digital branch. Finally, an outlook on the future of the Web is provided and emerging Web design trends are described.