Representing Consumers
Author | : Barbara B. Stern |
Publisher | : Psychology Press |
Total Pages | : 428 |
Release | : 1998 |
ISBN-10 | : 0415184142 |
ISBN-13 | : 9780415184144 |
Rating | : 4/5 (42 Downloads) |
Book Synopsis Representing Consumers by : Barbara B. Stern
Download or read book Representing Consumers written by Barbara B. Stern and published by Psychology Press. This book was released on 1998 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopting a variety of theoretical approaches, this text challenges the prevailing orthodoxies within consumer research methodology by examining representation and constructions of truth.