Political Branding Strategies
| Author | : Lorann Downer |
| Publisher | : Springer |
| Total Pages | : 157 |
| Release | : 2015-12-03 |
| ISBN-10 | : 9781137580290 |
| ISBN-13 | : 1137580291 |
| Rating | : 4/5 (90 Downloads) |
Book Synopsis Political Branding Strategies by : Lorann Downer
Download or read book Political Branding Strategies written by Lorann Downer and published by Springer. This book was released on 2015-12-03 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
