Packaging the Brand
| Author | : Gavin Ambrose |
| Publisher | : AVA Publishing |
| Total Pages | : 213 |
| Release | : 2011-04 |
| ISBN-10 | : 9782940411412 |
| ISBN-13 | : 2940411417 |
| Rating | : 4/5 (12 Downloads) |
Book Synopsis Packaging the Brand by : Gavin Ambrose
Download or read book Packaging the Brand written by Gavin Ambrose and published by AVA Publishing. This book was released on 2011-04 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Packaging the Brand" is a detailed discussion of the most overtly commercial area of graphic design. This book explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging.
