Nice Companies Finish First
Author | : Peter Shankman |
Publisher | : Macmillan |
Total Pages | : 256 |
Release | : 2013-04-02 |
ISBN-10 | : 9780230341890 |
ISBN-13 | : 0230341896 |
Rating | : 4/5 (90 Downloads) |
Book Synopsis Nice Companies Finish First by : Peter Shankman
Download or read book Nice Companies Finish First written by Peter Shankman and published by Macmillan. This book was released on 2013-04-02 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The era of authoritarian cowboy CEOs like Jack Welch and Lee Iacocca is over. Shankman, a pioneer in modern PR, marketing, and advertising, profiles the famously nice executives, entrepreneurs, and companies that are setting the standard for success in this new collaborative world.