Media Convergence and the Development Strategies of Radio and Television in China

Download or read book Media Convergence and the Development Strategies of Radio and Television in China written by Peng Duan and published by Springer Nature. This book was released on 2020-11-30 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author’s observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication. Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profound global influence.