Marketing Tourism, Hospitality and Leisure in Europe
| Author | : Susan Horner |
| Publisher | : Arden Shakespeare |
| Total Pages | : 736 |
| Release | : 1996 |
| ISBN-10 | : PSU:000031281645 |
| ISBN-13 | : |
| Rating | : 4/5 (45 Downloads) |
Book Synopsis Marketing Tourism, Hospitality and Leisure in Europe by : Susan Horner
Download or read book Marketing Tourism, Hospitality and Leisure in Europe written by Susan Horner and published by Arden Shakespeare. This book was released on 1996 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text looks at marketing from a European perspective. In addition to case studies, it considers differences in consumer behaviour between European countries. The text is supported by student exercises and adopts a student-centered learning approach.
