Marketing the Magic
Author | : John DeLancey |
Publisher | : Theme Park Press |
Total Pages | : 160 |
Release | : 2017-07-08 |
ISBN-10 | : 168390074X |
ISBN-13 | : 9781683900740 |
Rating | : 4/5 (4X Downloads) |
Book Synopsis Marketing the Magic by : John DeLancey
Download or read book Marketing the Magic written by John DeLancey and published by Theme Park Press. This book was released on 2017-07-08 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mickey Laid Bare. Disney makes it seem so easy. It's the best-marketed brand in the world, and everyone wants to do what Disney does, in selling their own product or service. It's not easy. But you *can* do it. As long as you know it starts with a story....