Marketing Research for the Global Construction Industry

Download or read book Marketing Research for the Global Construction Industry written by Sui Pheng Low and published by NUS Press. This book was released on 1993 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global construction industry is a fascinating subject for international contractors, researchers and government agencies involved with the export marketing of construction services. Despite the growing importance of the global construction market, relatively little is known of its characteristics. From a market research point of view, a Marketing Information System within the context of the construction exports industry has been pioneered in this book to provide information for decision-making in more than one country.In the process of examining the construction industries in 180 countries and territories, the North-South divide in the global construction industry has been consequently identified. Apart from the economic models which succinctly highlights movements in the global construction industry, a methodology for market research purposes is also presented.