Marketing Research 9th Edition with SPSS Software CD-ROM 14. 0 Set

Download or read book Marketing Research 9th Edition with SPSS Software CD-ROM 14. 0 Set written by David A. Aaker and published by . This book was released on 2006-10-13 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.