Marketing Asian Places

Download or read book Marketing Asian Places written by Philip Kotler and published by John Wiley & Sons. This book was released on 2002 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the beginning of the 21st century, headlines report how cities are going bankrupt, states are running large deficits and nations are stuck in high debt and stagnation. This text argues that thousands of places are in crisis and can no longer rely on national policies for protection. The authors show how places in Asia can become attractive products by effectively communicating their special qualities and attracting investment.