Marketing and Design in the Service Sector

Marketing and Design in the Service Sector
Author :
Publisher : Emerald Group Publishing
Total Pages : 217
Release :
ISBN-10 : 9781837972760
ISBN-13 : 1837972761
Rating : 4/5 (60 Downloads)

Book Synopsis Marketing and Design in the Service Sector by : Saloomeh Tabari

Download or read book Marketing and Design in the Service Sector written by Saloomeh Tabari and published by Emerald Group Publishing. This book was released on 2024-09-30 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a practical, evidence-based vision of how to enhance and enrich customer experience through tangibles, exterior and interior design and space within the service industry. In other words, looking through the space-scape and design-scape to improve service performance to better address customer needs and desires.


Marketing and Design in the Service Sector Related Books

Marketing and Design in the Service Sector
Language: en
Pages: 217
Authors: Saloomeh Tabari
Categories: Business & Economics
Type: BOOK - Published: 2024-09-30 - Publisher: Emerald Group Publishing

DOWNLOAD EBOOK

Providing a practical, evidence-based vision of how to enhance and enrich customer experience through tangibles, exterior and interior design and space within t
Marketing Your Service Business
Language: en
Pages: 282
Authors: Ian Ruskin-Brown
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Thorogood Publishing

DOWNLOAD EBOOK

Explaining the key differences between marketing products and services, this title uses real-life examples in order to illustrate the challenges presented by th
A Tiny History of Service Design
Language: en
Pages:
Authors: Daniele Catalanotto
Categories:
Type: BOOK - Published: 2018-09-14 - Publisher:

DOWNLOAD EBOOK

A two hour read book that shows the different events that made it possible for Service Design to be such a great field today.
Total Design
Language: en
Pages: 212
Authors: Gillian Hollins
Categories: Design
Type: BOOK - Published: 1991 - Publisher: Financial Times/Prentice Hall

DOWNLOAD EBOOK

Explaining how service products should be designed and how this design process should be managed, the author identifies areas where problems most commonly occur
Service Design Capabilities
Language: en
Pages: 99
Authors: Nicola Morelli
Categories: Business & Economics
Type: BOOK - Published: 2020-08-27 - Publisher: Springer Nature

DOWNLOAD EBOOK

This open access book discusses service design capabilities in innovation processes, and provides a framework that guides design students, practitioners and res