Marketing and Consumption in Modern Japan

Download or read book Marketing and Consumption in Modern Japan written by Kazuo Usui and published by Routledge. This book was released on 2014-03-05 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.