Inhaltsangabe:Abstract: "Made in Germany" is often regarded to be a guarantor for quality and reliability and German companies have a global reputation for manu
This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketin
This book features in-depth analyses of interactions between brand, country and product images; real-life examples of country branding; and guidelines for manag
This edited collection draws upon interdisciplinary research to explore new dimensions in the politics of image and aid. While development communication and pub
'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book hel