International Market Entry Strategies of Multinational Enterprises in China

Download or read book International Market Entry Strategies of Multinational Enterprises in China written by Anonym and published by Grin Publishing. This book was released on 2017-05-30 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2015 in the subject Business economics - Trade and Distribution, grade: 1,0, Edinburgh Napier University, language: English, abstract: While, in the United Kingdom the grocery market is saturated and growth is only achievable by gaining market share of a competitor, the People's Republic of China (PRC) has significant growth opportunities due to a large population and an increasing middle class with a growing disposable income. However, time pressure is high, as many companies seeking to exploit the high growth rates, accordingly investments will become more expensive. Although, China has strong growth potential, it is still a relatively poor and state-controlled country with a multitude of regulations and risks. Hence, this report will assess risks and opportunities associated with a market entry in order to facilitate Sainsbury's decision whether or not to expand its retail business to the Chinese market, as well as provide recommendations concerning an appropriate market entry strategy.