Inside the Tornado
Author | : Geoffrey A. Moore |
Publisher | : HarperBusiness |
Total Pages | : 244 |
Release | : 1999 |
ISBN-10 | : 0887308244 |
ISBN-13 | : 9780887308246 |
Rating | : 4/5 (44 Downloads) |
Book Synopsis Inside the Tornado by : Geoffrey A. Moore
Download or read book Inside the Tornado written by Geoffrey A. Moore and published by HarperBusiness. This book was released on 1999 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emphasizing the importance of seizing and holding marketing leadership during the "tornado" phase of market development, a strategy guide for high-tech companies and entrepreneurs analyzes the Technology Adoption Life Cycle