If Disney Ran Your Hospital

Download or read book If Disney Ran Your Hospital written by Fred Lee and published by Distributed (Non-Hap). This book was released on 2004 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using examples from his work with Disney and as a senior-level hospital executive, author Fred Lee challenges the assumptions that have defined customer service in healthcare. In this unique book, he focuses on the similarities between Disney and hospitals--both provide an "experience," not just a service. It shows how hospitals can emulate the strategies that earn Disney the trust and loyalty of their guests and employees. The book explains why standard service excellence initiatives in healthcare have not led to high patient satisfaction and loyalty, and it provides 9 1⁄2 principles that will help hospitals gain the competitive advantage that comes from being seen as "the best" by their own employees, consumers, and community.