Handbook of Research Methodologies and Design in Neuroentrepreneurship

Download or read book Handbook of Research Methodologies and Design in Neuroentrepreneurship written by Mellani Day and published by Edward Elgar Publishing. This book was released on 2017-09-29 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides an overview of neuroscience-driven research methodologies and how those methodologies might be applied to theory-based research in the nascent field of neuroentrepreneurship. It presents the current thinking and examples of pioneering work, serves as a reference for those wishing to incorporate these methods into their own research, and provides several helpful discussions on the nature of an answerable question using neuroscience techniques. It includes concrete examples of new ways to conduct research that can shed light onto such areas as decision-making and opportunity recognition, allowing us to ask different, perhaps better, questions than ever before.