Handbook of Public Relations
Author | : Robert L. Heath |
Publisher | : SAGE |
Total Pages | : 820 |
Release | : 2001 |
ISBN-10 | : 1412909546 |
ISBN-13 | : 9781412909549 |
Rating | : 4/5 (46 Downloads) |
Book Synopsis Handbook of Public Relations by : Robert L. Heath
Download or read book Handbook of Public Relations written by Robert L. Heath and published by SAGE. This book was released on 2001 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.