Guerrilla Marketing to Heal the World

Download or read book Guerrilla Marketing to Heal the World written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2016-03-15 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. Instead of waiting centuries for government to get it done, business can grab the reins and accomplish more through the profit motive than through any amount of guilt-tripping. Green practices can save and make money, and deep social change can skyrocket those revenues---when marketed correctly.