Getting Started with Conjoint Analysis

Getting Started with Conjoint Analysis
Author :
Publisher : Research Publishers LLC
Total Pages : 0
Release :
ISBN-10 : 0972729747
ISBN-13 : 9780972729741
Rating : 4/5 (47 Downloads)

Book Synopsis Getting Started with Conjoint Analysis by : Bryan K. Orme

Download or read book Getting Started with Conjoint Analysis written by Bryan K. Orme and published by Research Publishers LLC. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conjoint analysis goes beyond simple surveys, providing a more realistic approach to understanding consumer attitudes, opinions, and behavior. Introduced as a fundamental measurement method more than forty years ago, conjoint analysis presents combinations of features and attributes in product profiles and asks people to rank or rate those profiles or to make choices among product profiles.


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