Fusion for Profit

Fusion for Profit
Author :
Publisher : Oxford University Press
Total Pages : 665
Release :
ISBN-10 : 9780199707898
ISBN-13 : 0199707898
Rating : 4/5 (98 Downloads)

Book Synopsis Fusion for Profit by : Sharan Jagpal

Download or read book Fusion for Profit written by Sharan Jagpal and published by Oxford University Press. This book was released on 2008-09-26 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: The corporate world is typically structured in silos. Managers urgently need to overcome this "silo" effect by fusing ideas across different functional areas in the firm. In Fusion for Profit, Sharan Jagpal, a well-known and highly respected multidisciplinary researcher and business consultant, explains in simple language using real-world examples how managers can use sophisticated concepts to fuse different functional areas in the firm, especially marketing and finance, to increase the firm's value. The author provides novel solutions to a wide range of complex business problems ranging from choosing pricing and bundling strategies, to positioning and messaging strategies, to measuring brand equity, to measuring advertising productivity in a mixed media plan including Internet advertising, to compensating a multiproduct sales force, to measuring the potential gains and risks from mergers and acquisitions. These concepts are illustrated using case studies from a variety of firms in different industries, including AT&T, Coca-Cola, Continental Airlines, General Electric, Home Depot, Southwest Airlines, and Verizon.


Fusion for Profit Related Books

Profit Heroes
Language: en
Pages: 245
Authors: Bob Rickert
Categories: Self-Help
Type: BOOK - Published: 2013-12-31 - Publisher: AuthorHouse

DOWNLOAD EBOOK

Exceptional sales practices have always consisted of both art and science. Profit Heroes delves deeply into sales science as it has evolved since the Great Rece
Fusion
Language: en
Pages: 0
Authors: Denise Lee Yohn
Categories: Advertising
Type: BOOK - Published: 2021-01-21 - Publisher:

DOWNLOAD EBOOK

"Independently, brand and culture are powerful, unsung business drivers. But Denise shows that when you fuse the two together to create an interdependent and mu
Guerrilla Marketing on the Front Lines
Language: en
Pages: 441
Authors: Jay Conrad Levinson
Categories: Business & Economics
Type: BOOK - Published: 2008-08-01 - Publisher: Morgan James Publishing

DOWNLOAD EBOOK

A comprehensive guide to creating low-cost, innovative, and unconventional marketing, featuring real-life stories from seasoned experts. Let thirty-five world-c
Profit-sharing Between Capital and Labour
Language: en
Pages: 236
Authors: Sedley Taylor
Categories: Profit-sharing
Type: BOOK - Published: 1884 - Publisher:

DOWNLOAD EBOOK