Foundatioins of Business Economics explains microeconomic analysis in terms of real business situations. The underlying theme of the book is the way in which ma

Suitable for foundation degrees and non-specialist courses for first year undergraduates, this book introduces students to both Microeconomic and Macroeconomic

(Black & White version) Fundamentals of Business was created for Virginia Tech's MGT 1104 Foundations of Business through a collaboration between the Pamplin Co

The theoretical foundations of management strategy are identified and outlined in this text. Five theories are considered in the light of questions about how or