Explaining Buyer Behavior

Download or read book Explaining Buyer Behavior written by John O'Shaughnessy and published by Oxford University Press. This book was released on 1992-06-04 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose, the author discusses the key issues in modern philosophy, psychology, and sociology and their relevance for the student of marketing and buyer behavior. O'Shaughnessy exploits insights from many disciplines as to the many ways to derive understanding of behavioral phenomena, making it accessible not only to academics and students of marketing, but to professionals as well.