Environmental Marketing
| Author | : Walter Coddington |
| Publisher | : McGraw-Hill Companies |
| Total Pages | : 280 |
| Release | : 1993 |
| ISBN-10 | : UOM:39015029179846 |
| ISBN-13 | : |
| Rating | : 4/5 (46 Downloads) |
Book Synopsis Environmental Marketing by : Walter Coddington
Download or read book Environmental Marketing written by Walter Coddington and published by McGraw-Hill Companies. This book was released on 1993 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for practical use, this guide profiles the experiences of actual companies, among them McDonald's and AT&T, who have successfully capitalized on the unique marketing opportunities inherent in environmentalism. By showing which strategies work and why many backfire, the book establishes a bold new framework for marketing approaches in the competitive 1990s.
