EBOOK: Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases

Download or read book EBOOK: Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases written by Arthur Thompson and published by McGraw Hill. This book was released on 2013-02-16 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crafting and Executing Strategy has been revised and updated specifically with its European readers in mind. Building upon the success of previous editions, it continues to explain the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to. Brand new features have been developed to encourage readers to go beyond learning and to apply their knowledge to from a diverse range of real-life scenarios including global brands, SMEs, public sector and not-for-profit organizations.