Doing business safely in China

Download or read book Doing business safely in China written by Francisco Soler Garrigues and published by Editorial Almuzara. This book was released on 2012 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everybody is a shopper"a fact no company can ignore. Based on results of never publicly seen real-world research, using ethnographic and neuroscience studies on some of the world's leading brands and retailers, this is an insider's expos (c) on how shoppers choose and buy brands (often without knowing how they do) and how brands can promote themselves. The author is one of the world's leading analysts of shopper behaviors. This book is the result of twenty years of pioneering research (from filming shoppers in-store to brain scanning) into how people around the world really shop. It explores what we actually do rather than what we think we do, how we really choose and make decisions to buy, and what brands are trying to persuade us to buy.