Customer Knowledge Management
| Author | : Minwir Al-Shammari |
| Publisher | : IGI Global Snippet |
| Total Pages | : 360 |
| Release | : 2009 |
| ISBN-10 | : 1605662585 |
| ISBN-13 | : 9781605662589 |
| Rating | : 4/5 (85 Downloads) |
Book Synopsis Customer Knowledge Management by : Minwir Al-Shammari
Download or read book Customer Knowledge Management written by Minwir Al-Shammari and published by IGI Global Snippet. This book was released on 2009 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Provides coverage of CKM concepts, methodologies, tools, issues, applications, and future trends.
